Wednesday, January 4, 2017

Consider these Variables Before you Conduct a UX Research Method



User experience or UI design research main objective is to design with the end- user in mind, who the end- user is, where would they use the products or services offered and what products or services will they be needing.

The UX research method can play an important role in website, system and application developing because these methods focus on interpreting users behavior, needs and motives. Below are the examples of UX research method that can be useful for you:

Card Sorting: the goal of card sorting is to perceive the order of rankings that a user deems most important. In this method, a user can be provided with a set of tags or categories for him to rank or the user can also provide the categories himself.

Contextual Interview: this type of method can give a point- on and more realistic results on where the designer can directly ask or listen to how the user feels or thinks about the website.

First Click Test: can be performed on an actual website, a prototype or a wireframe. In this method, a user is asked to complete a task and what the user would click on first can determine the success and navigation of your website.

Focus Group: the focus group method involves about 5 – 10 participants in where a discussion about the participant’s opinion, perspectives, wants and responses to different categories.

Online Surveys: can vary in length and format depending on the focus of the survey. This method is basically an organized set of questionnaires. This method is used when a project has a large and diverse type of users and a far higher response rate in a minimal amount of time requirement.

Usability Test: a method where a certain product or service is given to a participant for him to evaluate and identify usability problems. This method can be done on an actual website or application, a prototype or on pen and paper.

System Usability Scale (SUS): allows a ux designer to evaluate a wide variety of products and services where a 10-item survey with five response options (strongly agree to strongly disagree) is given to participants.

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