WeChat Official Account Differences and User Experience

WeChat launched a new type of official account in this year 2017. That confused many English speakers because they don’t understand differences. If they don’t understand the official account, that will be tough to do WeChat Marketing.

WeChat has four different official Account

WeChat subscription account. The most general account from WeChat. Most people like to register WeChat subscription account because the account broadcast 1 time per day to attract readers. However, after Tencent moved subscription account all in one place like a contact. Only those high value subscription account can be survived in users’ phone.

WeChat Service account. WeChat service account has bottom menu, payment gateway, and advanced API. The general purpose of WeChat service account is making seller to sell products in WeChat. However, the social media is not a platform for selling products. WeChat cannot create miracle as well. Some people may says guys are selling billions of products in WeChat, but not service account. Those people are just doing MLM in WeChat, not really a eCommerce. Like other MLM tough to earn money after 3 years.

WeChat Business Account. For company internal staff using only. Unless you are verified staff of the account owner, you cannot follow or read the information of the account. That’s useless. Western culture is different from China. In China, staff will use personal WeChat to do company things, but western people will think it’s break their privacy. They will use WeChat but they will never use WeChat to follow company official account.

WeChat App Account. The latest account from Tencent. WeChat CTO said this account can make user load APP without install it. That’s fantastic for people in China using Android without Google Play. However, Apple will stop this kinds of thing happened because that will drive users all go to Tencent official account to replace Apple store. They will build some barriers to stop App to load in demo server. People says WeChat App Account is another gold mine. Sorry that’s a disaster and will make Tencent became the biggest loser in the International market. That’s the reason of App Account only under beta testing in China.

Conclusion

Social Media is not place to “sell”, it’s a place to do marketing. Sell and Marketing is not the same thing. Facebook, WeChat they are all same just UI is different.